Best Vetted Alternatives to Klaviyo

B

Braze

Alternative to Klaviyo

SecurityB

7.7/10

Rep Score: 920 Saves

SubscriptionEnterpriseCloud-Native / SaaSProprietary

Plays nice with

SlackZapierSalesforceGoogleShopifyStripe

Best forLarge consumer brands and app-first teams

Enterprise pricing is custom and typically quote-based; costs scale with contact volume, messaging channels, and feature set.

Summary

Customer engagement platform for lifecycle marketing across email, push, in-app, SMS, and web messaging, with strong real-time personalization and orchestration for larger teams.

Why Switch

Teams switch from Klaviyo to Braze when they need more advanced real-time omnichannel orchestration, personalization, and enterprise-scale lifecycle marketing across multiple channels.

Pros

🟢Strong omnichannel orchestration and journey builder
🟢Excellent real-time event-driven personalization

Cons

🔴Typically expensive for smaller businesses
🔴Requires implementation effort and data integration

0 builders switched

Go to Braze

B

Braze

Alternative to Klaviyo

SecurityB

7.7/10

Rep Score: 920 Saves

SubscriptionEnterpriseCloud-Native / SaaSProprietary

Plays nice with

SlackZapierSalesforceGoogleShopifyStripe

Best for

Large consumer brands and app-first teams

Cost

Enterprise pricing is custom and typically quote-based; costs scale with contact volume, messaging channels, and feature set.

Summary

Customer engagement platform for lifecycle marketing across email, push, in-app, SMS, and web messaging, with strong real-time personalization and orchestration for larger teams.

Why Switch

Teams switch from Klaviyo to Braze when they need more advanced real-time omnichannel orchestration, personalization, and enterprise-scale lifecycle marketing across multiple channels.

Pros

🟢Strong omnichannel orchestration and journey builder
🟢Excellent real-time event-driven personalization
🟢Well suited for high-scale consumer brands and apps

Cons

🔴Typically expensive for smaller businesses
🔴Requires implementation effort and data integration
🔴Can be more complex than SMB-focused tools

0 builders switched

Go to Braze

A

ActiveCampaign

Alternative to Klaviyo

SecurityC

6.8/10

Rep Score: 880 Saves

SubscriptionProfessionalCloud-Native / SaaSProprietary

Plays nice with

SlackZapierShopifyWordpressSalesforceGoogle

Best forSmall to mid-sized teams prioritizing automation and lightweight CRM

Subscription pricing based on contacts and feature tier; generally more affordable than enterprise platforms, with higher tiers for advanced automation and CRM features.

Summary

Marketing automation and customer experience platform known for email automation, segmentation, and lightweight CRM capabilities. A strong alternative for small to mid-sized teams that want powerful automation without the complexity of enterprise suites.

Why Switch

Teams switch from Klaviyo to ActiveCampaign when they want stronger cross-functional marketing automation and CRM capabilities beyond ecommerce-focused email marketing.

Pros

Cons

0 builders switched

Go to ActiveCampaign

A

ActiveCampaign

Alternative to Klaviyo

SecurityC

6.8/10

Rep Score: 880 Saves

SubscriptionProfessionalCloud-Native / SaaSProprietary

Plays nice with

SlackZapierShopifyWordpressSalesforceGoogle

Best for

Small to mid-sized teams prioritizing automation and lightweight CRM

Cost

Subscription pricing based on contacts and feature tier; generally more affordable than enterprise platforms, with higher tiers for advanced automation and CRM features.

Summary

Marketing automation and customer experience platform known for email automation, segmentation, and lightweight CRM capabilities. A strong alternative for small to mid-sized teams that want powerful automation without the complexity of enterprise suites.

Why Switch

Teams switch from Klaviyo to ActiveCampaign when they want stronger cross-functional marketing automation and CRM capabilities beyond ecommerce-focused email marketing.

Pros

Cons

0 builders switched

Go to ActiveCampaign

M

Mailchimp

Alternative to Klaviyo

SecurityC

6.8/10

Rep Score: 840 Saves

SubscriptionProfessionalCloud-Native / SaaSFreemium

Plays nice with

SlackZapierShopifyWordpressGoogleSalesforce

Best forSmall to mid-sized businesses focused on email-first marketing

Free tier available; paid plans scale by contacts and features, with higher costs for advanced automation and multivariate capabilities.

Summary

Popular email marketing and automation platform for small to mid-sized businesses, offering campaigns, basic journeys, audience segmentation, and ecommerce-focused tools.

Why Switch

Teams switch from Klaviyo to Mailchimp when they want a simpler, more general-purpose email marketing platform with an easy start and a free tier for basic campaigns.

Pros

Cons

0 builders switched

Go to Mailchimp

M

Mailchimp

Alternative to Klaviyo

SecurityC

6.8/10

Rep Score: 840 Saves

SubscriptionProfessionalCloud-Native / SaaSFreemium

Plays nice with

SlackZapierShopifyWordpressGoogleSalesforce

Best for

Small to mid-sized businesses focused on email-first marketing

Cost

Free tier available; paid plans scale by contacts and features, with higher costs for advanced automation and multivariate capabilities.

Summary

Popular email marketing and automation platform for small to mid-sized businesses, offering campaigns, basic journeys, audience segmentation, and ecommerce-focused tools.

Why Switch

Teams switch from Klaviyo to Mailchimp when they want a simpler, more general-purpose email marketing platform with an easy start and a free tier for basic campaigns.

Pros

Cons

0 builders switched

Go to Mailchimp

M

Mautic

Alternative to Klaviyo

SecurityC

6.4/10

Rep Score: 780 Saves

Self-Hosted / On-Premises or Managed HostingOpen-Source (GPL)

Plays nice with

SalesforceGoogleSlackZapier

Best forTechnical teams needing self-hosted control

Open source software is free to use; total cost depends on hosting, maintenance, and optional commercial support or managed hosting.

Summary

Open-source marketing automation platform for email campaigns, landing pages, forms, and behavioral tracking, often self-hosted or deployed via managed providers.

Why Switch

Teams switch from Klaviyo to Mautic when they need open-source marketing automation with greater control over data, hosting, and custom workflows.

Pros

🟢No license fee for the core platform
🟢Flexible and customizable for technical teams

Cons

🔴Requires technical expertise to deploy and maintain
🔴Smaller out-of-the-box ecosystem than major vendors

0 builders switched

Go to Mautic

M

Mautic

Alternative to Klaviyo

SecurityC

6.4/10

Rep Score: 780 Saves

Self-Hosted / On-Premises or Managed HostingOpen-Source (GPL)

Plays nice with

SalesforceGoogleSlackZapier

Best for

Technical teams needing self-hosted control

Cost

Open source software is free to use; total cost depends on hosting, maintenance, and optional commercial support or managed hosting.

Summary

Open-source marketing automation platform for email campaigns, landing pages, forms, and behavioral tracking, often self-hosted or deployed via managed providers.

Why Switch

Teams switch from Klaviyo to Mautic when they need open-source marketing automation with greater control over data, hosting, and custom workflows.

Pros

🟢No license fee for the core platform
🟢Flexible and customizable for technical teams
🟢Good option for self-hosted privacy-conscious deployments

Cons

🔴Requires technical expertise to deploy and maintain
🔴Smaller out-of-the-box ecosystem than major vendors
🔴Advanced features may need customization or add-ons

0 builders switched

Go to Mautic